When I joined Converse in 2022, I was immediately thrust into supporting our paid media initiatives. My mission was to develop a scalable motion design language that could be applied to hundreds of media placements across platforms, both online and in-store.
After establishing a strong digital presence for Converse, I embarked on a journey of redefining our design systems on a seasonal basis.
Drawing inspiration from current events, cultural movements, and evolving brand positioning, I meticulously crafted design guidelines that reinforced Converse’s status as a culturally relevant classic.
Over the past three years, I’ve been incredibly proud of the contributions I’ve made to this unstoppable team of incredibly talented Copywriters, Art Directors, and Designers.
Each of us brought a unique perspective to the table, shaping Converse into an unmistakable brand. By creating what we love and what inspires us, we’ve reinvented and reestablished Converse for a new generation.
