Role
Senior Designer - Performance Marketing
At Converse I get to lead innovative solutions for digital storytelling across performance marketing touch-points.
Goal
Style in Motion.
When setting out to develop a consistent motion design language for converse, we took the brand's fearless nature and allowed that to be reflected in our executions.
Keeping in mind where the customer is at each stage of the experience we strive to present content that aligns strategically with the goals of the campaign and make the product irresistible.
